Item 01
Lessons

Lessons from summer's lemonade stands

Ah Summer! My favorite time of year: long days, warm nights, millions of budding entrepreneurs opening their first businesses – lemonade stands

track_changes
Sales Skills
It's not enough to make lemonade – no matter how good you are. You've got to be able to talk to customers, and collect their payment.
timeline
Competitive Analysis
Is your neighborhood already cluttered with lemonade stands? If so, how are you going to capture enough customers to make money?
flight_takeoff
Competitive Advantages
For most lemonade stands, the key strategy is for the entrepreneur to be cute. Everyone's a sucker for an adorable child with a hand-painted sign.
search
Strategic Positioning
Think location, location, location. Being in a quiet residential neighborhood is going to limit lemonade sales but being in the middle of a highway will get you run over.
settings_voice
Marketing
That leads to the need for marketing. You can have the best lemonade at the best price, but someone's got to see you to be able to buy from you.
loyalty
Pricing
You've got to cover your expenses and make a profit. But you don't want to charge so much you scare away customers. One way is to offer choices: different size cups of lemonade at increasingly higher prices.
Contact us
About us
Item 02
Lessons

Lessons from summer's lemonade stands

Ah Summer! My favorite time of year: long days, warm nights, millions of budding entrepreneurs opening their first businesses – lemonade stands

track_changes
Sales Skills
It's not enough to make lemonade – no matter how good you are. You've got to be able to talk to customers, and collect their payment.
timeline
Competitive Analysis
Is your neighborhood already cluttered with lemonade stands? If so, how are you going to capture enough customers to make money?
flight_takeoff
Competitive Advantages
For most lemonade stands, the key strategy is for the entrepreneur to be cute. Everyone's a sucker for an adorable child with a hand-painted sign.
search
Strategic Positioning
Think location, location, location. Being in a quiet residential neighborhood is going to limit lemonade sales but being in the middle of a highway will get you run over.
settings_voice
Marketing
That leads to the need for marketing. You can have the best lemonade at the best price, but someone's got to see you to be able to buy from you.
loyalty
Pricing
You've got to cover your expenses and make a profit. But you don't want to charge so much you scare away customers. One way is to offer choices: different size cups of lemonade at increasingly higher prices.
Contact us
About us
Item 02-2

Contact us

Ah Summer! My favorite time of year: long days, warm nights, millions of budding entrepreneurs opening their first businesses – lemonade stands

directions_boat
New York
26 Federal Plaza LBBY 1
New York 10278
directions_car
Zagreb
Ul. Zlatarova zlata 22
Zagreb 10000
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Contact
hi@lemon.com
+385 1 1234 432
Contact us
About us