You have found the perfect business idea, and now you are ready to take the next step.
A lemonade stand is a business that is commonly owned and operated by a child or children, to sell lemonade. The concept has become iconic of youthful summertime Americana.
The success of any business is built upon two things: your product/service, and your reputation. My lemon customers taught me the vital importance of keeping your word.
The success of any business is built upon two things: your product/service, and your reputation. My lemon customers taught me the vital importance of keeping your word.
The kids started out selling better-quality lemonade they mixed from frozen concentrate. But when that ran out, they abruptly switched to some leftover powdered stuff with artificial sweetener scavenged from some forgotten corner of a kitchen cabinet.
Guess what happened? Sales—which had been brisk—floundered. The pair went back to their old recipe, this time adding slices of real lemon and crushed ice to help signal a product upgrade.
The kids rolled out multi-pronged approach, which included low-budget outdoor advertising (they taped creative to nearby telephone poles), display (they posted a notice on the town bulletin board), and word of mouth, which is always free.
“Tell your friends!” they said cheerfully to each customer. Meanwhile, a third friend rode her bike around the streets, shouting, “Lemonade by the beach! Lemonade by the beach! Get yours today!”
Ah Summer! My favorite time of year: long days, warm nights, millions of budding entrepreneurs opening their first businesses – lemonade stands